I created Pitra to bring back the purity of Indian beauty—rooted in nature, free from chemicals, and designed to nourish, not alter.

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Somya Singh

• Founder

Every skin deserves a natural glow

At PITRA, we believe that skincare is more than just a routine—it's a ritual of self-care, beauty, and heritage. Rooted in the wisdom of ancient Indian skincare traditions, we bring you luxurious, natural formulations that honor the timeless beauty secrets of royalty. We craft pure, organic, and fragrance-free skincare using time-honoured ingredients like Indian healing clay, rose petal powder, sandalwood, and rose water—all carefully chosen to nourish, restore, and rejuvenate your skin.

how it all began.

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The Story Behind Pitra

Pitra was born from a deep belief that skincare should be pure, simple, and rooted in nature—not dependent on cosmetics or chemicals. Inspired by Indian royalty, where rare botanicals and healing minerals were revered, our skincare honors traditions that nurtured luminous, healthy skin for centuries.

I grew up watching generations before me rely on time-honored Indian rituals—using nature’s finest ingredients, passed down with wisdom and care. These same elements once adorned the beauty regimens of queens, prized for their ability to nourish and protect.

Unable to find truly natural, non-cosmetic skincare, I set out to create it myself. Pitra revives India’s rich beauty heritage—ethically, sustainably, and mindfully. No trends, no gimmicks—just nature, as it was always meant to be, bringing royal rituals into everyday self-care.

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Experience the PITRA Ritual

Elevate Your Skincare Journey

Indulge in nature's finest botanicals, meticulously sourced and crafted to perfection. Each PITRA formulation embodies our commitment to pure, timeless beauty that transforms your daily routine into a moment of sublime self-care.

Organic Formulations
Ethically Sourced
Artisanal Quality
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